Website Shame, It's Real!
We speak to a lot of B2B product/service companies who have a great product or service and are growing as a company, but are embarrassed by or ashamed of their website. We know this feeling as we've been there ourselves. In a way, this is a good sign - if your company is growing, your product, customer service and sales must be performing well, even if the website isn't.
What Would Your Ideal Customer Think?
We like to think of it like this… If you were speaking to your ideal, top-tier customer at a conference and they opened up your website on their laptop or phone, how would you feel? Nervous or embarrassed, or confident?
As well as giving you confidence, your website could be doing so much more for you. It can be a powerful tool for your marketing team. For instance, if they can easily reconfigure page structure and copywriting on your site, and track changes in site performance against these changes, they would have a powerful tool for testing marketing messages, to not just increase the effectiveness of the website, but of companywide marketing messages.
On top of this, bearing in mind that people buy from people (yes, even B2B), your website could be supporting your business development if it did a good job of showing an authentic representation of who you are. Modern web users have an innate ability to spot and avoid salesy and non-authentic brands. We've reached a point online where authenticity wins. You're doing your sales team a huge favour if your site shows a genuine and authentic image of who you are.
We've made advanced marketing websites for clients in a range of sectors, including:
The new site has done extremely well since launch. Enquiries have increased and the sales team now have a constant flow of new leads from the website.
Neil Parfitt, Head of Marketing, allpay.cards
Inspiring Coach Travel
Castus are nice bunch of folks to work with. And all three of the sites Castus built have been enthusiastically received by our clients.
Peter Stratton, Managing Director, Inspiring Coach Travel
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- Websites that tell a Story You have a story to tell that inspires you and you're really excited about telling it online. You need a partner who's going to share your excitement, get involved, be creative, and help you tell your story in an interesting way. We've worked with musicians, non-profits, and brands that fit this description.
- Great Value Brochure Websites You need a website because not having one (or having a bad one) is holding you back – it's a barrier, preventing you from moving forward. You need a partner who's reliable, able to deliver on commitments, turn projects around on time and on budget, and deliver something that ticks all the boxes.
- User Experience Led Websites You know your customers inside and out, and your website is central to your business. You don’t need a supplier, you need a partner who’s knowledgeable and willing to get to know your website as well as you do, and to help give your users the best possible user experience. Ecommerce sites fall into this category.
- Complex Systems You need your website to integrate fully with, or operate as, your internal system. That could mean making bookings, creating invoices, managing teams, resources, orders and more.