Simply Wigs

Our approach to delivering a new website for Simply Wigs was centred around having a thorough understanding of their needs and, together, uncovering the real issues they faced. By continually asking "Why?" we ensure we fully understand the problems we're solving, allowing us to address underlying issues rather than just ‘what appears to be the issue’.

Research and information gathering are essential parts of our process. We use various data sources to understand the opportunities available, including:

• Side-by-side observation: We visited the Simply Wigs office and spent time with team members to observe their daily interactions with the system. This gave us firsthand insight into the challenges they face and highlighted areas where improvements could be made.
• User Testing: Observing real users interacting with the current website and those of competitors to identify behaviours, barriers, and issues.
• Analytics: Analysing website performance data to understand user behaviour and identify areas for improvement.
• Screen Recordings: Reviewing recordings of user sessions to gain insights into user interactions and pain points.
• Competitor Analysis: Studying competitor websites to benchmark performance and identify best practices.
• Technical Audit: We completed a technical audit of the existing platform, which revealed several critical issues. To avoid encountering similar problems in the future, it was crucial to thoroughly understand the technical requirements and select the right platform from the outset.

This extensive research phase provides valuable insights that inform our design solution and technical recommendations.

Selecting the right platform was essential for the project's success. We required a solution that could deliver both strong content management features for the marketing team and a robust, adaptable e-commerce system. Meeting both of these needs proved challenging, but Shopware ultimately stood out as the perfect fit.

Shopware met our criteria by offering:

• Comprehensive Content and Product Management: The platform excels in managing both marketing content and product information. This ensures the Simply Wigs team have the tools and flexibility they need.
• Flexibility and Scalability: Shopware's flexibility ensures that it can adapt as needs change, while its scalability offers a dependable foundation for growth over the next 5–7 years.
• Easy Updates: The platform allows for straightforward updates as new versions are released, ensuring that Simply Wigs remains on supported versions and benefits from the latest features and security improvements.
• Third-Party Integrations: Shopware supports seamless integration with key third-party systems, such as Xero for accounting, Reviews.io for customer feedback and Ship Station for logistics.

By choosing Shopware, we ensured that Simply Wig’s new website would be built on a platform that not only meets their current requirements but also offers a solid foundation for future growth.

At the time of writing this case study, we are six months post-launch, and we feel good knowing the project was a great success. We have delivered a vastly improved website that is focused on the customer's needs, and as a result, increased online sales and revenue by 15%. We have helped Simply Wigs move away from a hectic spreadsheet order management process to a custom-built solution that has helped reduce manual processing significantly. Along with providing better insights into key data, Simply Wigs now has the systems and processes in place to grow revenue without the need to expand the team.

This case study demonstrates our commitment to understanding a client's real needs, addressing their core challenges, and delivering a robust, scalable e-commerce solution.