Social Networking is an important method of gaining customers, contacts and raising awareness of your business throughout your industry. At the time of writing, Facebook now has over 400 million users, and Twitter’s 100 million users have created more than 1 billion tweets – such an audience is difficult to ignore.

Our aim through SMM campaigns is to connect your business with a range of social networks and social bookmarking websites, all of which are designed to allow rapid and widespread growth through the P2P process. Social networking sites can provide a two-way flow of information between businesses and consumers, based around discussions, recommendations and sharing of information between social groups.

Social media sites such as Facebook, also provide easy access to mobile content, with a high proportion of visits to these sites coming via newer internet-enabled phones such the iPhone.

Currently seen as less corporate than some forms of marketing, social media can give access to certain consumer groups without the traditional infrastructure costs of other channels.

Facts & Figures:

• Facebook added 100 million users in less than 9 months
• iPod application downloads hits 1 billion 9 months
• If Facebook were a country it would be the 4th largest
• 80% of twitter usage is on mobile phones
• There are over 200,000,000 blogs and 54% of bloggers post daily
• 34% of bloggers post opinions on brands
• 25% of search results for the worlds top 20 largest brands are links to user-generated content

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