Below is a keyword checklist to ensure that you have fully optimized your web pages to what are believed to be the current search engine algorithm rules.

URL: If possible choose a domain that includes your primary keyword or keywords.

Title Tag: The title should be between 10 and 50 characters and include one or more keywords whilst still being descriptive.

Description Meta Tag: The description meta tag should be insightful whilst containing your more important keywords.

Keyword Meta Tag: It makes sense that you should include all of your keywords in the keyword meta tag. Do not include any words that don't appear in the body of your text as this will have a negative effect. Try not to exceed 20 - 25 keywords.

Keyword Density: Your content should be made up of all of your keywords and other text. A total keyword density (all keywords) of around 15% to 20% is the maximum you should aim for and anything less than 5% is unlikely to improve your ranking. Density for a single keyword should be approx 5% for the primary keyword and 3% with secondary and subsequent keywords.

Header Tags: More weïght is given to keywords that appear within H1 tags, then H2 tags and so on.

Text Formatting Fonts: Slight results are achieved from the way in which you format your text. Style the first instance of your keywords and the last instance of your primary keyword in bold and you should see some positive results.

Beginning Of Text: The closer you can get your keywords to the beginning of your page content the better. Try to include your primary keyword within the first sentence or two and then repeat within the last paragraph.

Key-Phrases: If Ice Hockey is a key phrase then do not split the words up if possible. Some effect is noticed if the words are split, but much more benefit is received by including the phrase as a whole.

Alt Text: Include your primary keyword at least once in the Alt tag of any images. Ensure that the text is a complete description of the image to support accessibility.